Over the last few years we have seen how every time we enter a website we have to accept cookies. An online tracking system that allows users to personalize their experience on the Internet by displaying ads tailored to their tastes. But Google wants to eliminate this cookie system on the grounds that it improves our privacy. Although the reality is that there is little truth to this.

Google Chrome has been activating the ‘Enhaced Ad Privacy’ function for a month now (in its version 115), which is presented precisely as a way to improve the user experience. But the reality is that it is generating a lot of controversy after its integration because it is directly consulting the search history to replace these cookies.

Here’s how you can prevent websites from snooping on your browsing history

The mission of this technology, which uses the ‘Topics’ API, is for all websites to access our browsing history. Depending on the type of pages you have visited and the subject matter of them, a very specific type of ads will be displayed. Then… How does this improve our privacy?

The critics are clear: nothing. But what it does achieve is to make users think that they are improving their privacy, but the reality is totally the opposite. Although ‘luckily’ this functionality will be able to be disabled in Chrome’s settings in case you don’t want these pages to have access to your browsing history.

o do this, you will simply have to enter Google Chrome and in the top address bar enter: chrome://settings/adPrivacy. A menu will immediately open with all the options to be able to customize the processing of your data to display the ads.

Our particular advice is to enter each of the three options that are in this case and disable on the first switch that appears in blue. These options are already active by default, and not even users know that they are giving permission to access this information on any website.

From that moment on, when you deactivate these options, the theory is that browsers will not be able to access your browsing history. In this way, you will be able to count on ads that are generic and not based on your own browsing experience.


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